Haima company has been producing cars since 1988. The brand belongs to FAW concern - the China's largest automobile manufacturer.
Close ties of FAW with the Mazda company determined future of young brand. As early as 1992 Haima was trusted to assemble models by the Japanese license. With the support of its distinguished partner Haima in the shortest period of time has gained popularity in the local market. Knowledge and experience of Japanese engineers coupled with hard work and perseverance of Chinese specialists brought excellent results - the brand has taken a leading position at home, and has recently started actively to expand outside the country.
Today, Haima occupies more than 2 million square meters of space, where annually produced 400,000 cars and ditto power units. Modern machines and advanced engineering base are responsible for the quality of finished products.
The company has the research centers, the Commission on implementation of new models, two production facilities and industrial areas focused on creation and production of components. Also on asset sheets of the company is a separate engine plant with capacity up to 200,000 units annually.
To develop and produce of new models Haima attracts not only Mazda engineers but other well-known participants of the global automotive industry. Thus the permanent partners are IDEA Designer Institute (Italy) and the LOTUS Technical Centre (Germany). The high level of Haima was confirmed by the ISO9000 quality certificate. Haima was the first company among all the local automakers who received this certificate.
It is noteworthy that separate Haima brand was founded not so far. The company began selling cars with their logo on the local market only in 2006. A year later was started models sale outside of China. Currently, Haima products are sold in Eastern Europe, North and South Africa, the Middle East and South America. In 2010 the company entered the Russian market.
Domestic buyersвЂ™ requirements are covered by Derways plant in Cherkessk. On the assembly line, working on a basis of industrial assembly, Haima 3 model is made. The car, built on the basis of well-known Mazda 3 sedans and hatchbacks of earlier generation, is available from the beginning of 2011.