Plymouth is one of famous American brands specialized in cars production.
Plymouth brand was founded by Walter Chrysler in 1928. At first, it was planned to release a model line of cheap Chrysler cars under Plymouth brand. These cars were intended to be equipped with 4-cylinder engines and play as a rival of according models of Ford and General Motors brands. This time was released inexpensive В«Plymouth FourВ» car which was planned to replace "Chrysler 52" model.
Commercial success of В«PlymouthВ» models of last 20 years begun to fade away and by the early 50-ies the company was fifth among auto sellers. But situation got changed in 1995 when under Virgil Exner's assistance all assortment of company was changed. First time in brand's history 8-cylinder V-engine cars were issued.
Peak of popularity of Plymouth brand was reached at late 1960-ies- early 1970-ies when it was issued (and sold) up to 700 thousands cars per year. But the world oil crisis made the company to produce more economic models such as Volare.
In 90-ies was launched production of Colt GT model with В«fastbackВ» body and front-driven Acclaim LX model. By the end of 1990-ies former glory has gone and the cheapest and the largest-scale models of Chrysler Corporation lost their buyers. As a result, in 1999 Plymouth production was declined to 262.9 thousands cars and new Daimler-Chrysler management has decided to liquidate the brand because of unprofitability.
At the end of 2001 model year last Plymouth models such as Voyager minivan, Prowler roadster and Neon compact sedan were issued under Chrysler's brand.