Scion is a youth brand of Toyota company. It produces cars only for North-American market. Toyota has opened this division in 2003.
For the years of existence Scion has managed to make good cars more affordable. Scion cars cost less than $17.000. Now brand produce only three models: Scion tC coupe which costs $16.800, Scion xA which is American analog of Toyota Ist with cost of $13.300 and Scion xB - American twin of Toyota bB with cost of $14.570. Now Scion plans to launch new models.
Low prices and comprehensive approach to market positioning allowed Scion to sell 150,000 cars in 2005.